At the heart of our campaign are the high-resolution and high-contrast images those machines generate. The campaign tagline "The art of detection" makes the claim that delivering x-ray pictures of such quality is an art.
YXLON: the art of detection
YXLON is the world leading manufacturer of industrial x-ray inspection and computer tomography systems. The company wanted to communicate the upgrade of two of its devices, targeted to the electronics industry. We proceeded with an unusual campaign.
